MLS®
The quintessential industry listing and transaction tool.
Features property inventory, listing details, a means for agent cooperation and data workflows that facilitate most real estate transactions.
🇨🇦 Canada · Talispros🇺🇸 United States · Taliswebs ↗
Industry adjacent markets
TALISPROS
PMC
Map-based marketing that sits beside MLS® and your brokerage website — and turns location into leads, revenue and reputation.
- 98
- media outlets
- 64
- countries & regions
- 10
- day syndication cycles
Windswept…
The “Windswept” tree inspired our logo, symbolizing the resilience and perseverance we aspire for every Market Partner to embody. In our view a proprietary Mapsite represents an opportunity to rise to the occasion and take ownership of professional growth, reputation, and success the PMC way:
promotemanagecooperate
Value Proposition
Real Estate Brokerages should consider map-based marketing platforms in addition to existing brokerage websites and MLS®, because that option could help them own more of their external communications, generate new revenue streams, differentiate their brand identities and turn geographic, demographic and psychographic interests into the foundation for real estate transactions without replacing MLS® and/or other brokerage tools.
The strategic opportunity is to move beyond showing people what properties are for sale the traditional way while helping them understand more about market dynamics and the opportunity that exists.
01
Talispros’ strategic fit
Three layers, one market. Talispros adds the demand-generating layer without replacing the first two.
Brokerage website
A branded real estate discovery experience.
Features brokerages’ own consumer-facing property search solutions, agent profiles, local expertise and common lead capture tools.
Talispros
Map-based, industry adjacent marketing platforms.
Talispros Mapsites can become demand generating and monetization layers at several levels:
- They attract users who are researching opportunities beyond what can be found on industry platforms, which are often subject to Real Estate Trading Acts, thus contents restricted.
- Additionally, they can become shortcuts to buyers, sellers, investors, and developers that create an entry point into that ‘prospect-to-client’ journey before competitors become aware of their existence.
02
Seven good reasons why Brokerages would want Talispros
1
Talispros generates leads before they even know they are buying
Traditional websites serve people already looking at listings — they have entered fulfilment funnels.
Talispros Mapsites are broader geographical research platforms that can differentiate locally and attract people by going beyond simple listing, neighbourhood, business, or investment contents.
Brokerage benefitBrokerages benefit by gaining access to prospects earlier, already building relationships before competitors become aware of their existence.
2
Talispros has enhanced targeting ability
Mapsites can visually ground otherwise less reliable data by showing exactly where and how demographic and psychographic factors segment markets.
Talispros can illustrate such variables, helping to predict consumer behaviour and micro-trends in order to deploy hyper-targeted marketing that resonates more deeply.
Brokerage benefitBrokerages benefit by maximizing lead generation, establishing top-of-mind positioning and a way to optimize advertising expenditures.
3
Talispros applies upwards pressure on service rewards and terms
Most brokerages get agency relationships by negotiating on fees and terms. Fewer differentiate on the basis of marketing, and even fewer can maximize visibility organically, or even syndicate exposure.
Brokerage benefitTalispros Brokerages benefit by negotiating on the basis of inclusion: stay above a certain reward level and term to be included, or stay below it and forgo participation. This applies upwards pressure on both metrics over time.
4
Talispros can create recurring advertising revenue
Mapsites, by their very nature, are publishing platforms with budget friendly DIY options. Revenue opportunities are:
- Paid placements for complementary businesses like lenders, lawyers, insurers, inspectors and other related products and services.
- Paid sponsorships for neighbourhoods and geographic, demographic or psychographic commonalities.
Brokerage benefitBrokerages benefit by gaining revenue streams that do not solely depend on their core business.
5
Talispros promotes brand recognition
Mapsites can become destinations consumers remember, even when all local agents provide similar expertise and the ability to complete transactions via MLS®.
Talispros platforms with their industry adjacent TEB and TTV media contents give prospects more reasons to keep coming back instead of using industry or third-party portals.
Brokerage benefitBrokerages benefit from increased levels of direct traffic, stronger local brand recognition and reduced dependence on purchased leads.
6
Talispros media options included
Every Talispros account includes the ability to place PINs (Place of Interest Nodes) on proprietary Talispros Mapsites that open flags when selected revealing URL, RES, TEB and TTV links.
- Think of URL as a document repository, or an outside location where anything can be linked.
- If entered, RES leads to that listing in Real Estate sites, MLS® or brokerage or any other of the traditional sites.
- TEB stands for Talis eBook, our proprietary means to generate flip-books from PDF quickly and easily.
- TTV stands for Talis TV (in-house online TV station — requires set-up at additional cost). If selected, we become your production department, generating contents from source material you provide. We manage it for you: source material may include photography, audio and video conducive to generating high impact virtual open houses, virtual walk-throughs, infomercials and green screen talk shows.
Brokerage benefitOf course, Brokerages benefit from more persuasive value propositions for recruiting agents, winning business and developing referral or co-promotion relationships.
7
Talispros platforms become more valuable with participation
More participating local businesses create richer Mapsite experiences. More useful and/or entertaining contents attracts more consumers, and more consumers make advertising placements more attractive — it is a self-fulfilling cycle that organically expands and positions you at the centre of your Referral and Co-Promotion market.
Brokerage benefitBrokerages benefit from being central to digital markets, locally.
03
Additional ways Talispros could make money
The key commercial insight for Brokerages operating Mapsites is that they need not solely rely on brokering real estate transactions to generate revenue. They can even monetize administrative or in-house relationships:
- 1Charge for subordinate agent listings (Root vs. Derivative Accounts)
- 2Sell neighbourhood sponsorships
- 3Sell local visibility, incl. Referral Partner & Co-Promoter advertising
- 4Sell retailer, restaurant, tourism and service business advertising
- 5Sell access and/or space for exclusive or unlisted properties
- 6Sell access and/or space for unidentified commercial listings
- 7Advertise investor or developer opportunities, including for Fractionalization and Tokenization of projects
- 8Charge for subscriptions and run campaigns
- 9Charge production and technology fees
- 10Etc., etc., etc.
Please note: in every case applicability and value will largely depend on audience size, competition, and how measurable results will be.
4
Why should Mapsites exist industry adjacent, instead of simply replacing existing business structures?
This distinction is central to the business case: Talispros Mapsites complement MLS® and brokerage websites, which keeps official listing inventory, listing status, workflows, and transaction-related functions where they belong, industry intrinsic.
Talispros Mapsites merely extend the consumer experience by adding geographic, demographic and psychographic context, localized services, neighbourhood discovery tools and sponsored content on and around the map.
As such, they connect both experiences seamlessly and allow brokerages to add new customer acquisition and monetization channels without rebuilding more often than not legally enshrined industry workflows.
05
What we do for you
We provide light-weight enhancements to your real estate core business activities, yet:
No referral fees
We charge no referral fees for successful sales that came to you through us.
No long term commitment
Just stop paying your participation fees and the service stops.
Plus, Talispros Mapsites can turn non-revenue producing administrative staff into revenue neutral productive staff tasked with building referral and co-promotion networks that pay for themselves.
06
The Media Directory
What follows is our media directory: we either already have automatic exposure in, or are in negotiations with the classifieds applications shown.
We offer a special introductory price for annual account subscriptions. Once more listed and unlisted media outlets are on board the annual account rate will double for all those not yet registered.